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Yelp for Dummies

Yelp is a website that lists businesses and allows the average joe consumer to post reviews about them. It's like a location-based search directory with reviews. There are dozens of sites very similar, but Yelp pretty much gets the most traffic of its kind. Businesses have a love/hate relationship with Yelp. Recently, Yelp has changed up their game and got actively aggressive with their marketing. There are rumors about review placements and scare tactics and bullying.

Still, Yelp must remain profitable. When you get as much traffic as Yelp gets, you need to have many servers to handle the load - you also have to employ many people to monitor the site carefully. It's a crazy business. A site like Yelp makes their money from advertising and that's about it - it's free to view and post reviews, and it's free for restaurants to get listed. Free advertising.

So many restaurants and small businesses have had business driven to them for free by Yelp. Before, outside of word of mouth, they would have to rely on expensive advertising in the Yellow Pages or newspapers. Yellow Pages still charges businesses hundreds to thousands of dollars to show up in their book - which today, nobody even reads. All you need today is the internet to find what you want. Call 800 343 7390, Mon-Fri 6am-5pm PST to cancel your Yellow Pages and save a tree.

Google has been the go-to for a few years now and pretty much sealed Yellow Pages' fate. Businesses can pay Google to show up at the top of searches now and they can also claim their own "Places" page for free... Google can be a free directory as well if you know how to use it. They even aggregate reviews like Yelp does. However, Google isn't specialized like Yelp is.

Business owners need to learn how to manage their online presence. It's a given that most Americans have a computer these days and a way to connect to the internet. Hell, there will be an estimated 80 million smartphones in the US by year's end. That's 80 million Americans who have access to the internet ALL-THE-TIME! If you don't show up on the internet, you're going to be lost.

I've been a "Yelp Elite" for about 4 years now and have written hundreds of reviews for local restaurants and businesses, and have had my reviews seen hundreds of thousands of times. Now that I'm working more closely with restaurants, I have found myself going back to old reviews and feeling genuinely bad about some of them.

I've worked retail. I've worked in the service industry. I even ran my own business for 14 years. I've been an internet expert since it came into existence. I've been a writer since I was in grade school. I've had opinions since I could talk. I've been an eater my entire life. With all that experience, there are still lessons to be learned.

First: Business Owners -

Yelp Reviewers -

I just want to remind everyone to not be an asshole. Life is too short.

Finally, I just want to remind you to support local businesses. Business owners, you should support your local community. I'll be writing a more in-depth "Best Practices" article for restaurant owners and how to control your presence on the internet. That's coming soon, so come back.

If you have any feedback or anything to add, feel free to leave a comment.

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