My girlfriend and I recently got back from a trip to Florida and a cruise in the Bahamas. I'll have to fill you in on the details of that later. This is just to describe and review a new service we used the night we left.
We had wrapped up all of our work things and scrambled to pack and find someone to watch the house and the animals. We had a ride to the airport prearranged. My girlfriend's super-reliable little sister was supposed to pick us up and take us. She just decided last minute to go to a concert at the Fair. She promised to leave the concert in time to pick us up. As the time of our flight approached, it was becoming clear that she wasn't going to make it. She finally called to let us know she was letting us down.
Well, we needed a ride - FAST! I flashed back in my head to using various taxi summoning apps or calling taxi services and having pretty crap experiences with sitting around waiting for someone to not find my house. It then occurred to me that a buddy of mine just got a job at Uber. I texted him to ask if the service was running yet - and he replied that today was the soft launch. Sounded a bit sketchy, but he gave me a 10 dollar off code  and assured me it would be fine.
I signed up for the service and entered my details using my iphone. I used the Uber app to summon a car and started bringing my bags out to the front door.
A huge decked out brand new shiny black Escalade rolled up to my house, and Donald got out wearing a suit. He loaded our gear in the back and opened the door for us. It felt very much like we had a personal driver. I felt like a fancy lad.
He asked us what we wanted to listen to and adjusted the climate inside the car to our liking. We sat back in the plush leather seats and enjoyed the ride to Sky Harbor. During the ride we explained we that our friend was the community manager for Uber and sort of grilled him about how he liked the service and got some information about how it works from a driver's perspective. Seems like a pretty sweet deal both ways.
He took us right to the gate and helped us get our gear to the curb and that was it. I didn't have to sign shit or hand him a credit card or cash or hug "bye bye" or worry about a receipt. We did tip a few bucks, but he told us during the ride that it was included.
We found out later that we were actually the 2nd ride in Phoenix or the first non-celebrity ride or something. It went really smooth for day 1. Way to go, Gabe!
I highly recommend the service - it costs a bit more than taking a cab, but fuck taking cabs. I'd rather sit in someone else's pee than ever sit in the back of a smelly old cab. It's worth a bit more to ride in style - and it's especially worth it if you can use a code that gets you 10 bucks off your ride. Here's our code - please use it and ride around town like fucking P-Diddy. uber.com/invite/ubernom 
Top 5 reasons I can think of off the top of my head to use Uber:
1. Cheaper, nicer, hassle-free one-way executive stretch "limo-esque" ride to prom - impress a bitch. Ballin'!
2. You want to get to the airport quick, not stressed out or smelling like a pine tree fart.
3. Drank a bit too much (or plan on drinking too much) at the company Christmas party. Like a boss!
4. Some hooligans stole the tires off your BMW and this girl you picked up at Mint's makeup is about to expire.
5. Role-playing with your significant other that you're the Beckhams or the Trumps (oh, the Trumps... so sexy) and roll around upscale neighborhoods pretending you forgot which mansion is yours... and then bone (when you get back home preferably - this isn't some skanky cab, it's a classy thing).